Business outcomes start with the right product decisions. I help make those.
Reza Boostani - Product Management & Entrepreneurship
Based in Toronto, Canada
Ask Anything About Me
The Story
Product Management, Technology and Entrepreneurship
With my roots in engineering, I found my passion in turning big-picture strategy into a product people can actually use. My approach to product management is hands-on—I enjoy digging into the system architecture with engineers just as much as I enjoy validating ideas with users. My ultimate drive is to build and launch products that truly matter. My time in the startup world taught me how to do a bit of everything—from securing funding to launching first versions. I learned that the best products are born from a genuine curiosity about user problems and the technical skill to solve them. I'm at my best in dynamic environments where I can jump between user interviews, coding, and leading my team toward a common goal. My focus is clear: I want to help build a future with technology that is both sustainable and genuinely centered on people.
What I Bring
Strategic Product Leadership
From roadmap to launch, with deep market understanding
Full-Stack Development
Write code, understand architecture, ship faster
User Research & Validation
300+ interviews, rapid prototyping, PMF validation
Startup & Fundraising
Secured funding, built partnerships, scaled teams
Education & Certifications
A journey of continuous learning, product excellence, and upskilling.
Formal Education
W Booth School of Engineering Practice and Technology, McMaster University
Master of Technology Entrepreneurship and Innovation - MTEI, Engineering
The degree that laid the foundation for Reza's product thinking and business acumen. This program sparked his journey into the startup world and equipped him with tools to turn innovative ideas into market-ready solutions.
Azad University (IAU) – BSc.
Where it all began—Reza's technical roots.
Here, he learned to build software before he learned to build strategy.
Skill Boosters / Product Toolkit
Understanding user behavior at scale to make data-driven product decisions.
Skills: Customer Success · Data Analysis · Product Management · Product-led Growth
Driving product-led growth and customer success.
Skills: Data Analysis · Product Management · Product-led Growth · Customer Success
Applying AI and analytics to product management.
Skills: Artificial Intelligence (AI) · Analytics
Mastering agile frameworks and stakeholder alignment.
Skills: Scrum · Product owner · Agile · PSPO
Skills: Pitch presentation · Idea development
AI, Cloud & Marketing Tech
Bridging cloud infrastructure knowledge with AI-powered product design.
Skills: Cloud data · Cloud networking · Cloud Security
Skills: Payment Systems · FinTech
Skills: AI ads · AI automation · AI strategy
Products & Experience
Real problems solved, products shipped, and impact measured
wattshare.caEV owners had unused home chargers, while tenants and neighbors in MURBs lacked access to convenient charging options. The market needed a peer-to-peer solution to unlock and monetize this underutilized infrastructure.
What I Did
Built a charger-sharing platform from scratch. Conducted user interviews, validated product-market fit, wrote full-stack code, defined product roadmap, and secured early-stage funding.
Key Challenges
- Complex payment and scheduling system
- Scalabale OCPP, OCPI implementations
- Trust and safety between users
- Regulatory compliance for energy sharing
How I Solved Them
- Implemented WebSocket-based real-time booking
- Built verification and insurance integration
- Partnered with local utilities for compliance
Impact & Results
Ontario Charging Network
Product Management2023What I Did
Streamlining the process through a subscription model offered a path to better engagement and increased recurring revenue. Led customer research initiative, restructured user workflows, and launched a new subscription-based e-commerce flow.
Key Challenges
- Complex legacy billing system
- User resistance to subscription model
- Integration across multiple platforms
How I Solved Them
- Redesigned customer journey with user feedback
- Implemented tiered pricing strategy
- Built seamless cross-platform experience
Impact & Results
Focus Areas
ThunderVolt
Product Manager2021–2023Many EV owners living in condos faced limited access to home charging due to inadequate infrastructure in shared parking spaces. The market lacked a unified hardware-software solution tailored to these multi-unit environments.
What I Did
Led end-to-end product development for EV hardware and its software companion. Conducted 300+ user interviews, defined product features, ran A/B testing, and secured incubation by McMaster's The Forge.
Key Challenges
- Hardware-software integration complexity
- Regulatory certification requirements
- Supply chain and manufacturing delays
How I Solved Them
- Built modular architecture for easy updates
- Established partnerships with certification bodies
- Implemented agile processes
Impact & Results
Key Achievements
Book a Mentoring Session
Ready to accelerate your product career? Let's discuss your goals, challenges, and strategies for success.
Tools & Methods
The technologies and methodologies I use to bring ideas to life